Myway nearly triples the number of online songs
From April on, Myway music
portal makes available 2,5 million songs, free of charge or subscription, as
a result of the agreement with the aggregator The Orchard, in an interactive
format for both Web and Mobile. Only one click away – at
myway.pt – users can access 1,5 million more songs than before.
Listening or downloading music via Web and Mobile allows a greater ease and interactivity in navigation in new formats, a service for which Myway is a pioneer at a national level.
The agreement with The Orchard, the world’s biggest aggregator of independent labels, among which the Portuguese Farol, Iplay, Vidisco and Espacial, allows the extension of the online music catalog, enlarging the offer of the Myway platform. The aggregator has a catalog of 1,7 million songs from 240 countries of 4 different continents.
According to Albert Torres,
The Orchard®
Vice President for Italy, Portugal and Spain:
“Streaming services, advertising supported or subscription based, became a revolution in certain European countries in 2009-2010 making a deep impact in their respective music markets. In some cases they doubled or tripled the market value, moving traffic from illegal P2P to legal services, and not cannibalizing a-la-carte downloads.
Myway is a fantastic service born in Portugal with an amazing speed, great recommendation engine, editorial and social networking. We are very pleased to partner a team with such long experience and vision in both music and technology, and wish Myway a successful story in the Portuguese market by bringing value to Orchard’s important label partners.”
